Balance · online health platform
Balance
An online health platform that got visits but almost no subscribers.
- Role
- Ad design, Social media, Web & app UX
- Stack
- Figma, Photoshop, Meta Ads, Hotjar
- Year
- 2026
- Web
- Visit site
(01)Problem
Balance offers weight-loss treatments with 100% online medical follow-up. The programme was good, but the messaging wasn't convincing: in the three months before I started working with them, they had only 18 subscribers. People had doubts about the medication, the process and whether it was really all online.
(02)Approach
- 01
One piece per question
Meta Ads campaigns planned by stage: first catch attention, then explain the treatment and medical follow-up, and finally drive people to the app.
- 02
Test and adjust
Different versions of each ad to see which message and image worked best, then doubling down on what worked.
- 03
From ad to subscription
Together with the developers, I worked on the website and app redesign so the path from the ad to the first appointment was clearer.
(03)What I did
- Meta Ads design
- Social media content
- Web & app redesign (UX)
- Campaign optimisation
(04)Outcome
Balance went from 18 subscribers in three months to around 45 a month. Here are the numbers from March to October 2026:
- ×7
- subscribers per month
- 32.415
- visits to the site
- 3.434
- new accounts
- 358
- programme subscribers
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