Baricor · renewable energy consultancy
Baricor
A serious consultancy whose image didn't convey the trust a company needs before investing.
- Role
- Branding, Web design, Development
- Stack
- Illustrator, Photoshop, Figma, WordPress
- Year
- 2025
- Web
- Visit site
(01)Problem
Renewable energy is a big decision for any company: there's investment, timelines and a lot of technical information. Baricor had the expertise, but not a brand or a website to match: it didn't look like the serious, modern partner it is.
(02)Approach
- 01
What the client should feel
We defined the brand around trust: serious, modern and clear, without the sector's obvious green.
- 02
Technical, made simple
Copy and structure designed so someone who isn't an engineer understands what Baricor does and where to start.
- 03
Easy to maintain
A WordPress site the team can update without depending on anyone.
(03)What I did
- Visual identity
- Web design
- WordPress build
- Brand assets
(04)Outcome
A brand and a site that reflect who they are. In the client's words, the result exceeded their expectations.
“Rosario understood from day one what we wanted Baricor to convey. She built a brand and a website that reflect who we are. The process was clear and agile, and the result exceeded our expectations.”
Facundo HanonoCEO, BaricorNext case
Graphic design